The old saying goes “Don’t put all your eggs in one basket”, because if you drop the basket, bye-bye eggs.
But what if you had golden eggs that are guaranteed to sell better than the alternatives?
Malls allocated at least 80% of their baskets for the golden egg called Iron Man 3. Smaller malls just went ahead and completely ignored all other non-superhero eggs.
Ok, enough with the egg analogies!
Warning: Don’t make rash decisions. Calculate your risks.
As an exercise, think… in your industry, is there an “almost sure thing” that you could place a huge bet on?