What If You Could Put All Your Eggs In One Basket?

Sometimes it makes perfect sense to put all your eggs in one basket.

The old saying goes “Don’t put all your eggs in one basket”, because if you drop the basket, bye-bye eggs.

But what if you had golden eggs that are guaranteed to sell better than the alternatives?

Malls allocated at least 80% of their baskets for the golden egg called Iron Man 3. Smaller malls just went ahead and completely ignored all other non-superhero eggs.

Ok, enough with the egg analogies!

Warning: Don’t make rash decisions. Calculate your risks.

As an exercise, think… in your industry, is there an “almost sure thing” that you could place a huge bet on?

 

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