Do you really need to start working on resolutions at the first day of the year?
Not for Aaron Chan. His plans start on his birthday.
Applying this idea to a business setting, you could develop your annual strategy with your company’s anniversary as the starting date.
This gives you a natural “excuse” to kick-start your first promotional campaign, because “Hey, it’s the company’s birthday! Come celebrate with us!”
With this, your timing doesn’t have to coincide with every body else’s, reducing the chances of others stealing your thunder.
Are you willing to give this a try?