Category Archives: Branding

What If You Offered A Freshness Guarantee For Your Products?

French Baker Freshness Guarantee

French Baker¬†owns the word “freshness” in the Philippine baking world.

Johnlu Koa, its brilliant founder and CEO, made sure of that by introducing policies like:

  • Brew and prepare coffee only when a customer orders. It’s worth the long wait.
  • Strict quality control at every stage of bread preparation.
  • Before closing time, offer 50% discount on all bread variants. Customers queue up to make pakyaw, and this ensures zero leftovers.
  • Full refund for items that do not meet desired freshness and quality. A cheerful refund, no less.

If you are in the food industry, are you confident enough in your products to offer a money-back guarantee?


What If You Stood Your Ground When Facing Demanding Clients?

Francis Kong emphasizes the need to stick to your agreement.

Have you ever faced a client who was hell-bent on taking advantage of your kindness?

Francis Kong, one of the country’s best inspirational speakers, shared that in order to handle very demanding clients, you must learn to stand your ground.

That means you need the following:

  • a written agreement of the services you will render
  • deliver the promised services
  • stick to the agreement

It goes without saying that you need to be darn good at what you do. But if your client wants to squeeze out more than what they paid for, you need to let them know that you won’t allow anyone to push you around.

That is how you will earn the client’s respect.

Are you ready to toughen up and say “no!” to abusive clients?