The example above is clearly an exaggeration… or maybe it’s not. Who knows, right?
Beware of marketers who use distorted statistics like “92% of manly men between 30 and 45 years old use Sannie Sanitary Napkins” to woo you into buying their stuff.
Some actually fall for ads like that simply because of the presence of official-sounding numbers.
Have you ever been duped by those evil math magicians? What should you do to save your ego?
At a famous fast food chain, I wanted to get rid of the coins in my pocket so I prepared the exact amount for a value meal.
I had plenty of time to do that since I waited in line for 15 minutes. Ugh!
Anyway, prior to my turn at the ordering counter, a crew member broke the soft drinks dispenser, so I was offered iced tea instead of the usual soda. I said “yes” because I had no other choice.
The cash register displayed a different amount, and my coins weren’t enough to cover the difference. Naturally, I had to pay with a larger denomination.
This was not supposed to be a big deal.
But the forced upsell annoyed me because:
- Service was ridiculously slow and the entire crew didn’t seem to care.
- I had to pay 25% more for the “value” meal.
- My pocket ended up with even more coins!
I was fully aware that if I had acted like a scumbag and angrily demanded a refund, the supervisor would have immediately taken action. But really, was escalation even necessary?
In your business, do you punish your customers for your staff member’s mistakes? If you do, WHY?! Please explain.
There’s this Jollibee stand-alone restaurant somewhere in Manila that had two enormous old trees on its property that must not be chopped down (according to a certain law, I suppose).
Instead of building a smaller restaurant and leaving the trees outside, the owner incorporated them into the interior design. Now the trees are part of the deco. A simple solution turned a problem into an asset.
Just like crafty shop owners telling customers that tikoy tastes better if it’s moldy. Mold is no longer a problem, it’s an enhancer.
Wait a second, that was a terrible example!
Please help me out. Let’s come up with better examples!