Category Archives: Opportunity

What If You Aimed For Profitability Instead Of Productivity?

Bob Morris

Bob Morris has been traveling the world and sharing his specialized knowledge in horticulture.

While we were discussing about profitability versus productivity, he asked, “Would you rather sell 25 jumbo pears for $10 each, or 200 mediocre pears at 50 cents each?”

Yeah, I was forced to do some mental math there.

Here’s another math pop quiz: if you owned a cupcake shop, would you rather bake and sell 50 premium cupcakes at 100 pesos each, or 250 so-so cupcakes at 20 pesos each?

Alas! They yield the same gross revenue.

What other factors should you consider in this situation?

 

What If You Took The Customer’s Usage Pattern Into Consideration?

Shampoo and Conditioner Bottles, Observation by Jaycie Tanseco

Conditioner bottles ought to be larger than the shampoo bottles they are partnered with because the former runs out faster [loosely translated].

As a lazy dude who does not use conditioners unless they’re “built-in”, I would have never noticed this inequity.

But when Jaycie Tanseco posted this as her status message, more than a dozen ladies agreed enthusiastically.

That made me wonder, did short-haired (or maybe even balding) dudes decide that shampoo and conditioner bottles should be equally sized, without bothering to consult ladies who actually use the product?

Here’s an interesting question to ask yourself: Do you develop your products to suit your convenience and preferences… instead of the customer’s?

 

What If You Needed Support For An Unusual Idea?

Mike Stillkey, Book Sculptor

Mike Stilkey is a book sculptor. Other sculptors use clay, wood, marble, or other materials. He prefers discarded books.

In the photo, the artwork behind him covers two-and-a-half stories of the Fully Booked flagship store in Bonifacio Global City.

Initially, his biggest challenge was gathering the books for the massive sculptures he had in mind. The libraries didn’t want to cooperate… until he showed him what he can do.

He had to complete a number of projects, take a bunch of photos, and present them to the potential donors. After that, libraries approached him to donate their books.

This reminds us that sometimes we expect unconditional support in terms of funding or sharing of resources from potential business partners. And we fail to get any of those.

Perhaps it is because we haven’t shown enough proof of what we’re capable of producing.