What If You Demonstrated Your Special Powers?

Sandisk waterproof memory card underwater demonstration.

SanDisk has good reasons to show off its underwater abilities. After all, you can replace a water-damaged camera, but you can’t bring back once-in-a-lifetime photos trapped in a soaked memory card.

I admit that I never knew about this built-in waterproof feature until I saw the “memory card swimming in an aquarium trick”.

I would have recommended that they put a bubble-producing gizmo in the aquarium to add even more drama to the underwater theme. But nobody asked me.

Fellow entrepreneurs, if your product has special powers that could benefit your customers, just like SanDisk’s example, don’t be shy in demonstrating them!


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