French Baker owns the word “freshness” in the Philippine baking world.
Johnlu Koa, its brilliant founder and CEO, made sure of that by introducing policies like:
- Brew and prepare coffee only when a customer orders. It’s worth the long wait.
- Strict quality control at every stage of bread preparation.
- Before closing time, offer 50% discount on all bread variants. Customers queue up to make pakyaw, and this ensures zero leftovers.
- Full refund for items that do not meet desired freshness and quality. A cheerful refund, no less.
If you are in the food industry, are you confident enough in your products to offer a money-back guarantee?