What If You Wanted More People To Know That Your Shop Exists?

Havaianas Huge Three-dimensional Sign

The marketing team behind Havaianas Philippines consistently impresses me. The larger-than-life signage certainly does its job well. A three-dimensional, size 84 flip-flop right beside the doorway is impossible to ignore.

What if you’re not in the footwear business (as you most probably aren’t), what do you do to get noticed?

If you distribute flyers to promote your fried chicken restaurant, how about giving away cardboard fans shaped like drumsticks instead?

Of if you run a coffee shop, how about handing out flyers laced with the aroma of freshly brewed coffee?

How else can you adapt these ideas to make your business more noticeable?

 

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