I saw the Koolstix lady with her hand-held signboard… 30 meters away, from another floor in the mall!
A moving signboard is far more effective at getting people to notice your store than a regular poster plastered on your wall.
- Your staff has to be willing to hoist the sign and wave it around. I found out that It’s quite challenging to get self-conscious people to do such “silly” activities.
- Work within the mall’s rules. Be aware of all the restrictions and required permits to avoid trouble.
- The signboard has to make sense immediately. I’ve seen signs that took me several seconds to figure out because of the poor choice of colors, hard-to-read fonts, and terrible illustrations.