On the photo is a juice brand that prides itself as an optimized portable drink because you “PAY for the JUICE, NOT the BOTTLE”.
Grab any packaged beverage from your fridge and look at the bottom of the package. Odds are it is blank, or it has some kind of strange markings irrelevant to the consumer.
What if you made use of this area?
Disclosure: This was one of the items given to attendees during the snack break of a seminar I attended.
If your item is “lying down” and only its bottom portion is visible, would a potential customer be able to identify your product?