Bob Morris has been traveling the world and sharing his specialized knowledge in horticulture.
While we were discussing about profitability versus productivity, he asked, “Would you rather sell 25 jumbo pears for $10 each, or 200 mediocre pears at 50 cents each?”
Yeah, I was forced to do some mental math there.
Here’s another math pop quiz: if you owned a cupcake shop, would you rather bake and sell 50 premium cupcakes at 100 pesos each, or 250 so-so cupcakes at 20 pesos each?
Alas! They yield the same gross revenue.
What other factors should you consider in this situation?
The example above is clearly an exaggeration… or maybe it’s not. Who knows, right?
Beware of marketers who use distorted statistics like “92% of manly men between 30 and 45 years old use Sannie Sanitary Napkins” to woo you into buying their stuff.
Some actually fall for ads like that simply because of the presence of official-sounding numbers.
Have you ever been duped by those evil math magicians? What should you do to save your ego?
At a recent event, I saw an old acquaintance (no longer a friend) and approached her to say hi. This lady said “Hi!” in her default melodious tone… after she turned around!
I know some people can’t maintain eye contact, but that was ridiculous! I was literally looking at the back of her head when she said “hi”.
I assure you, she wasn’t shy at all, she wasn’t talking to anyone else, and she wasn’t busy with anything. That’s just how she normally treats “useless” people.
I realized that the cold shoulder was because I was of no use to her.
I had noticed that trait in her 7 years ago. She’s oh-so-sweet to anyone who has what she needs (information, resources, etc.), then “gradually” turns frigid after her mission is accomplished. I did not expect her to get any worse after all these years. I was so wrong. “Gradually” is now “immediately”.
If you have the relentless drive to grow your business to become rich, good for you! But please, cling on to your soul. Don’t let go of your humanity.
I sincerely hope that you won’t become her next victim… or worse, become exactly like her.