What If You Aimed For Profitability Instead Of Productivity?

Bob Morris

Bob Morris has been traveling the world and sharing his specialized knowledge in horticulture.

While we were discussing about profitability versus productivity, he asked, “Would you rather sell 25 jumbo pears for $10 each, or 200 mediocre pears at 50 cents each?”

Yeah, I was forced to do some mental math there.

Here’s another math pop quiz: if you owned a cupcake shop, would you rather bake and sell 50 premium cupcakes at 100 pesos each, or 250 so-so cupcakes at 20 pesos each?

Alas! They yield the same gross revenue.

What other factors should you consider in this situation?


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