These Monsters University standees have been displayed outside cinemas for months. Most people can’t resist getting in the booth and taking photos. And many of them post on their social networks. Instant online promotion!
In an unrelated, non-movie business, my client hires dudes to wear costumes of the company’s fluffy mascot and assigns them to participate in mall events. Kids and even adults swarm around the mascot to take photos with it. That’s his company’s most effective brand-recognition tool.
For your business, what photo-worthy “brand representative” can you come up with?