What If You Launched A Throwback Marketing Campaign?

Pringles Rewind Edition Can Throwback Marketing Campaign

Check out the young Julius Pringles (yeah, that’s his name) and his rosy cheeks on the “rewind edition” of the popular potato crisps brand.

Bringing back retro packaging serves at least two purposes: a sense of wonder for the young, and a sense of nostalgia for the… well, not-so-young.

Disclosure: I am not associated with Pringles in any way. Those were pasalubong from my balikbayan aunt.

The “then and now” packaging tactic is fairly common in multinational companies, but still underutilized in small businesses. What if you adopted this idea?

If your brand has been around for several years, can you think of ways to implement a throwback marketing campaign to boost sales?


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