What If You Took The Umay Factor Into Consideration?

Tina Trillana-Lagdameo of Go Nuts Donuts

Tina Trillana-Lagdameo is the very hands-on co-founder of Go Nuts Donuts.

As one who is very much involved in product development, she reminds entrepreneurs to come up with flavors that tastes awesome well beyond the first few bites (or sips).

You’ve probably ordered a cold, creamy, aromatic beverage that tasted like heaven… until you reached the bottom half. By then, it tasted like hell.

This is why food entrepreneurs need to be fully aware of the umay factor. (Help! What’s a good translation for this word?)

Customers who get sick of a particular taste will obviously avoid that item (possibly) forever!


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